Strategic Communications · Energy · Cleantech · Deep Tech

Complex technology.
Clear story.

I help founders in energy, cleantech and deep tech turn complex technology into clear narratives that get the attention of investors, journalists and decision-makers.

Accepting a small number of new clients

How I work

01

Get in touch

Send a short note outlining what your company does, your current priority, and your target market.

02

Intro call

30 minutes. No pitch. A direct conversation about your goals and whether there is a fit.

03

Scope & terms

If there is a fit, I define a clear scope and agree terms before any work begins.

04

Strategy

A paid engagement with a defined outcome. I analyse your market, audience and positioning, and build a communications strategy aligned to your commercial goals.

05

Delivery

If needed, I execute the work required to deliver results, including media engagement, messaging, content and ongoing advisory.

The gap

The companies building the most important technologies are often the least visible.

Built for now and what comes next

Every engagement builds a communications foundation that works today and ensures your company is visible and credible in AI-driven research.

What I do

Everything starts with the story. If the narrative is unclear, nothing else works. When it is right, everything moves faster.

01

Narrative & Messaging

The foundation of everything.

Brand positioning, company narrative and messaging tailored to your key audiences.

02

Go-to-Market & Communications Strategy

Where narrative meets growth.

Market positioning, audience definition and communications strategy aligned to your business goals.

03

PR & Media Relations

Targeted, high-impact media engagement.

Media strategies focused on relevance, credibility and timing, not broad distribution.

04

Thought Leadership

Build authority that compounds.

Content and visibility strategies that position founders and leadership teams as credible voices.

05

Investor Communications

Clarity at every stage of growth.

Narratives, updates and supporting materials that build confidence and support successful fundraising.

06

Events & Industry Presence

Be visible where it matters.

Strategic support for events, speaking opportunities and presence in the right conversations.

07

Crisis Communications

Prepared before it matters.

Clear, practical planning for high-risk scenarios so your organisation can respond quickly and protect credibility.

08

AI Visibility Strategy

Be discoverable in AI-driven research.

Assessment and strategy to improve visibility, credibility and citation across AI-influenced research journeys.

Work

From invisible to The Economist in three months.

Energy Storage · Series B · Europe

I rebuilt the communications strategy from the ground up. The media approach shifted from broad outreach to targeted placements aligned with investor audiences and high-impact publications.

The Economist Bloomberg MIT Technology Review S&P Global

What clients say

A step change in the quality and reach of our communications.

Julia played a key role in shaping and delivering communications in preparation for a Series B raise at a cleantech company where I was CCO.

She quickly developed a strong understanding of the complex technology and the broader energy landscape, helping us clarify our positioning and focus on the audiences that mattered most. Her approach was thoughtful and strategic, and she worked effectively with our PR agency to refine messaging and target high-impact opportunities.

The outcome was a step change in the quality and reach of our communications, with coverage in well-regarded outlets and increased visibility among relevant stakeholders.

CCO, European Cleantech Company · Series B

About

I help founders and leadership teams at technology companies define their positioning, communicate complex ideas clearly, and drive growth through strategic marketing and communications.

With over 15 years' experience across journalism, PR and strategic marketing, I bring editorial judgement, commercial focus and sector expertise to a deliberately small client portfolio.

Start a conversation

The best starting point is a 30-minute conversation. No pitch. No proposal. A direct discussion about your goals and whether I can help.

hello@jvbarkerstudio.com

I work with a small number of companies at any one time. Availability is limited.